About Us
In pursuit of a better cycle
We are an independent, family-run business of cyclists, makers, and problem solvers, united by a shared mission to bring responsible adventure to a community of like-minded cyclists.
Our ultralight carry solutions help riders unlock their instinct for adventure.
We are in pursuit of constant forward progress towards better adventures.
We run our business with the same ethos we bring to our rides. We stand against impulse consumption, aggressive marketing and waste.
Tori Fahey / Apidura Co-FounderBetter Business
Function First
We focus on creating products that drive the sport forward with a user-first, function-led design philosophy.
Honest Business Practices
We promote transparency, accountability and fair wages across our supply chain.
Tori Fahey, Apidura Co-Founder
From epic bikepacking journeys to building Apidura at a kitchen table, Tori’s passion shaped the brand’s ethos.